Sip Well
Water-tracking app with smart reminders, hydration awareness nudges, and a calming visual system designed around Poppins and a teal palette. Targeted at health-conscious students and young professionals.
Portfolio
My work
End-to-end case studies showing research, process, decisions, and outcomes — not just final screens.
Scoops of Joy
Ice cream brand identity and ordering experience. A warm, joyful visual language that translates from physical packaging into a digital ordering flow.
Muscle Root
A fitness companion focused on sustainable habit-building. Reduced onboarding friction and surfaced personalised workout recommendations to keep users consistent.
Skull Candy
Brand and digital experience redesign for a headphone brand — elevating toward a premium audience while preserving the rebellious identity that built its loyal fanbase.